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...clientele among an older crowd. With a VIP service that includes discounts on drinks, the company, which expanded into Denver in September and plans to move into at least five other cities this year, is endorsed by the Colorado State Patrol and sponsored by the likes of local beer Goliath Coors, which agreed to pay the first $20 of every ride on New Year's. But NightRiders' most effective marketing tool is a poster comparing its fees--a $15 flat rate plus $2 a mile--with the price of a single DUI conviction, which...

Author: /time Magazine | Title: On-call designated drivers, via scooter | 1/10/2005 | See Source »

...China's first beer museum takes its subject very seriously. "Tsingtao beer culture," intones a guide, "is a paragon succeeding in integrating Eastern and Western culture." At the World of Tsingtao, tel: (86-532) 383 3437, who can argue? Located in the Yellow Sea port from which it takes its name, the museum at China's best-known brewery contains two-dozen exhibits that bear titles like "Mystic Yeast." The Bavarian Purity Law of 1516 gets a display, as does a 4,000-year-old Sumerian hymn to Ninkasi, the goddess of brewing. Better still, the guide promises that...

Author: /time Magazine | Title: Next Time You're In ... Qingdao | 1/10/2005 | See Source »

Sugary white sand gleams under the bright Yucatan sun, aquamarine water teems with tropical fish and lazy sea turtles, cold Mexican beer beckons beneath the shady thatch of palapas--it's hard to imagine a sweeter spot than Akumal, Mexico, to contemplate the joys of being alive. And that was precisely the agenda when three leading psychologists gathered in this Mexican paradise to plot a new direction for psychology...

Author: /time Magazine | Title: The New Science of Happiness | 1/9/2005 | See Source »

...Singapore hotel Identity Parade An iconic style magazine marks its quarter century Summits of Style Esoteric treatments in a minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder China's first beer museum takes its subject very seriously. "Tsingtao beer culture," intones a guide, "is a paragon succeeding in integrating Eastern and Western culture." At the World of Tsingtao, tel: (86-532) 383 3437, who can argue? Located in the Yellow Sea port from which it takes its name, the museum at China...

Author: /time Magazine | Title: Beer Call | 1/6/2005 | See Source »

...brawl involving basketball's Indiana Pacers, Detroit Pistons and courtside fans [Dec. 6], I realized that one word failed to make it into the story: respect. Would anyone else's reaction have been different from Pacers forward Ron Artest's after getting hit by a full cup of beer? Artest was made a scapegoat by the National Basketball Association. To me, that shows that the NBA and the fans do not respect the players. NBA basketball is played by some of the most magnificent athletes in the world, and they are intense competitors. Contact sports often create off-court fisticuffs...

Author: /time Magazine | Title: Letters: Dec. 27, 2004 | 12/19/2004 | See Source »

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