Word: beefs
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...changed TV drama itself. Wolf produces three L&O series for NBC (Law & Order, Law & Order: Special Victims Unit, Law & Order: Criminal Intent) plus a reality series (Crime & Punishment), and he says he already knows what the fourth L&O series will be (we're guessing Law & Order: Hearty Beef with Country Vegetables). The original L&O is a cool-headed procedural and law drama; SVU handles emotion-charged sex-crimes cases; CI is a Columboesque whodunit. But the brand promises certain constants: competent mysteries, intelligent but not intellectual, neatly wrapped up at the end of each episode...
...Starbucks on nearly every corner, plus Tony Roma's and T.G.I. Friday's and Hard Rock Cafe. On this day, however, Dan walks to a sidewalk noodle stand on Diligent Study Road. This is his training meal: a 40? bowl of steaming pasta in broth, topped with slivers of beef. Chinese street food is more likely to repeat than the Los Angeles Lakers, but it suits the big man, as does the comfort of ritual, six hours before the game...
...researchers at Teenage Research Unlimited, one in four teens now considers vegetarianism "cool." The study indicates a rise in vegetarianism in the teen population, particularly among girls. While some grown-ups, including those at animal-rights group PETA, are delighted by the trend, others - including those who work for beef production and marketing companies - are understandably miffed. Their goal now: come up with innovative ways to win back young salad-eaters...
...Enter the folks at the National Cattlemen's Beef Association, who have responded to the looming vegetarian crisis by launching a website, Cool 2B Real, in an attempt to link meat consumption with some degree of hipness. The site, which looks like a cross between a Barbie fan page and a Taco Bell ad (beef-filled tacos and gigantic hamburgers dot the screen), extols teenage girls to "Keep it Real" - "real" as in a person who eats beef. Visitors are also invited to send e-cards to their "real friends" and to tell the world why they are "real girls...
...hope the 'Cool 2B Real' campaign helps girls make healthy decisions about food and exercise," says Mary Young, a registered dietician and Executive Director of Nutrition for the National Cattlemen's Beef Association. The NCBA, says Young, is concerned about the nutritional shortfalls of vegetarianism, which Young refers to as one of the "wacky eating behaviors" teenage girls tend to favor...