Word: beefed
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...born Isaac Levy) retired from the burlesque business he had made his pile. At 72 he still had plenty, but felt that he was "going nuts from not doing anything." So last week he gave a heave and a shove, and out on a Philadelphia stage waddled his revived Beef Trust, once the prime ribs of burlesque. The current show, Watson claims, is an exact duplicate, gags and all, of the old-time one. But in 1898 top weight for burlesque beauties was 180 pounds; today all Beef-Trusters weigh 200 or more. The Trust got its name during...
...Girl Was Young (Gaumont British). Cinema's top man for melodrama is England's roly-poly, impish-eyed Director Alfred Hitchcock (The 39 Steps, The Man Who Knew Too Much, Secret Agent). Last year, flushed with cinema success and much hearty beef-eating, Director Hitchcock decided to try one of his thrillers against the placid background of the English countryside. Said he: "I want to commit murder amid babbling brooks." The result teams 18-year-old Nova Pilbeam and Play Actor Derrick de Marney in a melodramatic hodge-podge that lacks the vivid outlines and clear characterizations...
...House for 457 such friends of the livestock and meat industry as Chairman William Bishop Warner of the National Association of Manufacturers, Hotelman Ralph Hitz, Railroader John Jeremiah Pelley, Editor Glenn Frank, Publisher Robert Rutherford McCormick. Convening from all over the nation, the 457 spent 180 minutes eating sirloin beef roast and hearing how the I. A. M. P. was girding up its sirloins to battle against underconsumption...
...beef campaign was the stiffest crisis the stores had to meet. They did the job by placing advertisements in 8,000 newspapers in every State at a cost of $2,000,000. There were also 33,000,000 handbills, window displays, free recipes, radio programs, much oral promotion by salesmen. Cattlemen bore none of the expense and there was no price fixing...
...many localities the beef campaigns and others which followed had a long-range effect not originally foreseen. In a campaign for lamb, prices continued to rise for six months after the promotion slopped. In pushing grapefruit, one chain company developed so many new customers that its sales rose 1,695% m rural territories. A new market was opened up. One farm woman wrote: "I boiled the thing [grapefruit] for three hours and a half and it was just as tough afterward as when I began...