Word: bedding
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...know kids pay attention. Ikea, for instance, sent out half a million e-mails to incoming freshman and then showed up on a couple of dozen college campuses to hand out mock financial-aid forms with an invitation to cut the high cost of college by buying at Ikea. Bed Bath & Beyond offers college-bound shoppers a handy checklist that reminds students not to forget, among other things, the toaster oven, popcorn maker, snack table, blender and, that campus sine qua non, the George Foreman grill. Meal plans be damned. And after a few early attempts, gift registries...
...mailings to "The Parents of ..." this year, inviting them to come to stores for an after-hours College Night, where parents could meet, bond, munch free cookies and save 20% on all purchases. "We're helping parents get through this process with the least amount of grief possible," says Bed Bath & Beyond spokeswoman Bari Fagin...
Attention college shoppers. You too, Mom and Dad. The days of using cinder blocks to loft the bed, remnant carpeting to cover the floor and the oldest sheets in the linen closet to adorn the dorm-room bunk have gone the way of the slide rule. This year the university set is expected to have spent $26 billion on back-to-college wares, including clothes, books, stereos and computers. But fully $1 out of every $10 spent--$2.6 billion--went into decorating the dorm. Today's college send-offs, who have watched their parents refinance and remodel their homes...
Retailers, never shy about hyping a reason to spend more money on more stuff, are falling over themselves to appeal to the new dorm-room demographic. In the past few years, big players such as Wal-Mart, Target, Kmart, Ikea, the Container Store, Bed Bath & Beyond and Linens 'n Things have been breaking out big chunks of floor space from July to early September for departments with cute names like Destination Dorm. They have been plying college-bound kids (and their parents) with targeted catalogs and emails, setting up gift registries, giving student discounts, even accosting kids on campus with...
...treacherous passes and sleeping in yurts, which were often visited by rats. She was prepared for the rigors of the journey, but less so for what she discovered about the plight of Tibet's blind. "It was depressing," she remembers. "We met kids who had been tied to a bed for years so they didn't hurt themselves. Some couldn't walk because their parents hadn't taught them." Appalled, Tenberken, with support from her Dutch partner Paul Kronenberg, a development aid worker she met in 1997 in a hostel in Lhasa (the capital of the remote Chinese autonomous region...