Word: becker
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...Toronto, a real estate office uses a black box to inspire sales personnel ("I love real estate. I will prospect for new listings for clients each and every day"). Says black box Inventor Hal C. Becker: "I see no reason why there won't be audio-conditioning the same way we now have air conditioning...
...Becker, founder and head of his own little company in Metairie, La., Behavioral Engineering Center, may be a little premature in his Orwellian zeal. But the idea of subliminal communication has long intrigued behavioral scientists. In the mid-1950s a marketing researcher named James Vicary broke ground of sorts by inserting rapidly flashing words between the frames of a film to stimulate refreshment sales ("Hungry? Eat popcorn") in a Fort Lee, N.J., moviehouse. Pictures of a skull and the word blood were also added to two horror movies. But this practice soon fell out of favor after it was exposed...
...Gerhard Becker Northfield...
These people are major users of credit, taking out mortgages to acquire their bigger houses and urban condominiums and installment loans to furnish them. Maurice Mann, vice chairman of A.G. Becker, a brokerage firm, has warned savings and loan officials to anticipate "massive demand" for mortgage lending in the 1980s "as a result of the postwar babies seeking shelter." Insurance executives are looking at the group as an ever expanding market for homeowners' and life policies. Bankers are catering to their desire for convenience by opening more and more centers that can manage all aspects of a customer...
Philip Hofer as a Collector: Selections from the Frances L. Hofer Bequest--David P. Becker, assistant curator of printing and graphic arts, Houghton Library. Fogg Art Museum...