Word: beaverton
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...return for the tremendous exposure that the Tar Heels give to Nike and their products, the Beaverton, Oregon based sports supplier donates all of the school's sports equipment at no charge. Nike has similar arrangements with the University of Southern California and the University of Miami...
...seen the flashy TV commercials: Michael Jordan, leaping for the basket, seems to break free of gravity as he goes up, up and still higher up. The trajectory has been the same for the company whose shoes the commercial touts. Since its founding 21 years ago, Nike, the Beaverton, Oregon, sportswear conglomerate, has soared to greater and greater heights, becoming the $3.7 billion-a-year titan of the industry. The key has been Nike's endorsement contracts with such top professional athletes as Jordan, baseball's Bo Jackson ("Bo knows . . ."), football's Jerry Rice and, to a lesser extent, several...
...publicity clearly helped reduce the damage to U.S. computers. It certainly didn't hurt the group with the most to gain: the folks who make their living providing protection against virus attacks. Central Point Software in Beaverton, Ore., for example, reported that sales of its $129 antiviral program jumped 700% in one month. Central Point gave away thousands of copies of another, smaller program designed to destroy Michelangelo and a second virus set to strike this week, on Friday the 13th. But included in that freebie was a clever marketing tool for the company's full-powered program: a list...
...about 15% from 1988. In a grueling race for market share, once sagging Nike is racing back with revenues of $1.7 billion for the fiscal year that ended in May. Analysts estimate that Nike now claims a 26% share of the market for brand-name athletic shoes. Based in Beaverton, Ore., the company is nosing ahead of its archrival Reebok, which controls about 22% of the market. Striding into the No. 3 position is trendy L.A. Gear, which has grabbed about 13% by selling shoes designed more for fashion than performance. Among the runners-up: Converse, Adidas, Keds...
Biometric eye scanners are in use in many high-security settings. One model, manufactured by EyeDentify of Beaverton, Ore., works by directing a low- intensity infrared light through the pupil to the back of the eye. Within two seconds the retinal pattern, viewed by a camera, is compared with data in stored records. At American Airlines' underground computer center in Tulsa, a dozen eye scanners screen the retinal patterns of 500 employees. "People were afraid of it at first," says Hani Rabi, an engineering manager for the airline. "But now they feel very comfortable with the security it affords...