Word: beaverbrook
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When Lord Beaverbrook made greying, ascetic-looking Herbert Gunn the editor of his London Evening Standard in 1945, his instructions were brief: jack up the circulation, lift it from 600,000 to at least 1,000,000. An eager Beaverman for 15 years, Editor Gunn brightened up the Standard with new features, improved the news coverage, made the paper more talked about...
...months ago, Editor Gunn did it again. Over a dispatch from Korea, the Standard headlined: PEASANTS OUTCLASS THE MIGHTY U.S.A. Canada-born Lord Beaverbrook, who considers himself a staunch friend of the U.S., was furious, especially when the headline was quoted in the U.S. press as an instance of British ill will. The subeditor who wrote the headline was fired and the Beaver scorched Gunn for good measure. Gunn stood firm, argued that the headline was "no more than a quotation" (but not an exact one) from the story under it by Chicago Daily News Correspondent Keyes Beech...
...PEASANTS OUTCLASS THE MIGHTY U.S.A.," read a headline in Lord Beaverbrook's London Evening Standard last week. The left-wing New Statesman and Nation took another tack, suggested that perhaps the best way to handle the Korean war would be to admit the Chinese Communists to the U.N., remove General MacArthur as U.N. commander in the Far East, and let Britain step in as mediator. U.S. journalists in London also reported that some Britons were getting a certain amount of quiet satisfaction in seeing the mighty "Yanks" get their "come-uppance...
...Gubbins is a deceptively shy, pink-faced man who has a definitely tough sense of humor; he is Britain's most popular Sunday columnist. Every week he defends his title in Lord Beaverbrook's Sunday Express. Last week Columnist Gubbins paid his respects to the doctors who write medical advice for newspapers...
...stories together in one scare headline: FUCHS AND STRACHEY: A GREAT NEW CRISIS. WAR MINISTER HAS NEVER DISAVOWED COMMUNISM. The Standard's "proofs" were Strachey quotations, from twelve to 18 years old, expressing a sympathy for Russian Communism that Strachey had long since repudiated. "Spreading what [Beaverbrook & Co.] knew to be a lie," said the Tribune, was the kind of journalism that was "lower than [Lord] Kemsley" (the Tory publisher of four London Sunday papers, one London daily and 37 other papers, with a combined circulation of 10,000,000). In characteristically milder fashion, the Manchester Guardian also took...