Word: beaverbrook
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Dates: during 1940-1949
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Since then (except for a brief dip in the spring of 1938) LIFE had grown steadfastly. It grew even though it ignored the kind of talking down that mass-circulation merchants like Beaverbrook and Hearst thought was good for their readers. It ran cheesecake-but also Charles A. Beard's The Republic, condensed in ten installments. Well aware that not every picture was worth 10,000 words, its editors made room for editorials, closeups, "text pieces" by men of letters (Winston Churchill, John Dos Passos, Reinhold Niebuhr, et al.). Still popularly regarded as a "picture magazine," LIFE now averages...
...experience could be communicated, instead of having to be learned, it might be easier to write a Gettysburg Address, become President, or make a million dollars. But the more successful a man is, the simpler he makes it sound. Lord Beaverbrook, a success in his line, is no exception...
Last week Londoners were reading How to Win Fortune, by Lord Beaverbrook, who hadn't a shilling at 20, and at 30 had ?1,000,000. The best advice he could give was to shun Monte Carlo, and to go to work on one's industry, judgment and health. Sample Beaverisms...
...Beaverbrook's guide to the aspiring poor was printed not in his own gigantic Express, but in an obscure London weekly, the Recorder, which failed to tell its readers that the articles had been written and published 20 years before. His smart Publisher William Brittain, once briefly a Beaver boy himself, had persuaded Lord Beaverbrook to let him reprint the articles free. Result: the Recorder's circulation jumped from 10,000 to 40,000. If no one else made a fortune out of the Beaver's advice, Publisher Brittain seemed likely...
...through the night, the truth knocked timidly at the door. In a hallway a G.I. guard called out to Betty Knox, an American working for Beaverbrook's London Evening Standard: "Hey, have you heard that Göring committed suicide?" She had known the G.I. since childhood, but she had heard latrine rumors before, so she let it pass. Another guard told Mutual's Robert Gary, who tried to pin it down in time for a Gabriel Heatter news broadcast and got nowhere. "A man could ruin himself in five minutes," said Gary, virtuously, "by broadcasting a silly...