Word: beaming
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Dates: during 1950-1959
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...buyer, Egmont Sonderling of Oak Park, Ill., is white, and so is its management. With more sponsors than he can crowd into his schedule, even at the rate of one every five minutes, Broadcaster Sonderling plans to keep Memphis' WDIA on the same old lucrative beam...
...constant game of musical chairs is being played by corporations with large advertising accounts, and to please the sponsor, program directors beam their shows at the all-important mythical twelve-year-old mind. There are exceptions of course: "Twentieth Century," a new documentary series, is one. The Prudential Insurance Company recently cancelled a commercial so that the effectiveness of a dramatization of Winston Churchill's life would not be impaired. ALCOA and U.S. Steel are disinterested sponsors who usually do not attempt to interfere with the program...
VOLKSWAGEN BOOM is buzzing along so fast that used cars originally slated for European drivers are being brought into U.S. and sold as import models. Franchised Volkswagen dealers are worried because made-for-Europe models lack safety devices that many states demand, e.g., shatterproof glass, directional signals, sealed-beam headlights...
...rising more in California than in the rest of the country. In Pasadena, Architects Whitney Smith & Wayne Williams have designed homes with features as Japanese as a house on the Nagara. "We're not trying to hide anything," says Architect Williams. "We don't have an exposed beam suddenly stopped by plaster. The eye can follow the line right to its logical conclusion. There's so much chaos and confusion in the outside world today that a person has a right to peace in his own home." Adds Partner Smith: "But we don't call these...
Fields and Friedman interested British Chemist John Milsted, who wangled some time on the Stockholm cyclotron, the only one in operation capable of projecting a sufficiently intense beam of carbon ions. Milsted also undertook the tricky job of making curium into a thin film, and sandwiching it between aluminum foil to form a suitable target. The apparatus was arranged so that any atoms of element 102 formed would be knocked out of the target and would stick to a "catcher foil," a bit of plastic film...