Word: baskins
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...People told me the kids would blow out my windows in Cambridge," Sam Citrion, co-owner and manager of the Baskin-Robbins ice cream store which opened last week near Harvard Square, said yesterday...
...There's one four letter word that's not allowed in this store--diet," Citrion said. Since the store opened, over 8,000 people have decided to sacrifice their diets for Baskin-Robbins ice-cream...
...Baskin is heavy laden with home truths. Big cities- Chicago in this particular case-alienate us one from the other. They corrupt. They deaden. Upon occasion, one stranger meets another. Some spark of humanity is generated, if only for a moment, but its warmth and light rapidly flicker and die. Alone once more, the stranger wanders down a crowded street...
Candice Bergen plays (she can never be said actually to portray) T.R. Baskin, a callow young thing from Ohio, so fresh faced that she looks like a Clearasil testimonial. T.R. gets a job in the typing pool of some Kafkaesque neon-lit office. A friend finds her a date with an affluent racist, whom she fearlessly denounces. After that it is home to her crummy one-room apartment and endless nights falling asleep in front of the television...
...Some Baskin-Robbins ice creams contain as much as 20% butterfat-double the federal minimum-and all are made with fresh cream and no preservatives. "A whole generation is starved for good ice cream," Robbins notes. "They have had plenty of ice cream of a sort, the cheap stuff sold in supermarkets, but it wasn't fun ice cream." By rapidly rotating his flavors, Robbins hopes to create a nationwide cryogenic euphoria. Only once has he erred. Goody Goody Gumdrop, with tiny gumdrops blended into tutti-frutti-flavor ice cream, was invented in 1965. But the gumdrops kept freezing...