Word: baskins
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...plot is so beguiling that the only real surprise is that no one thought of it before (though Francis Coppola's 1986 Peggy Sue Got Married was Big in reverse). Josh Baskin (David Moscow), a twelve-year-old who has just discovered girls, realizes one day that he is not big enough to get the one he wants, a sophisticate of 15 or so who, of course, likes older boys. What could be simpler than to plunk a quarter in a carnival wishing machine and ask to be, well, big? But Josh did not specify just how big, and when...
...give it a catchy name. Then recruit an army of entrepreneurs to carry that name into cities and towns all across the U.S., or even the world. The phenomenon is known as franchising, and it has created millionaires galore and made empires of McDonald's, Holiday Inn and Baskin- Robbins...
...employee at Baskin Robbins ice cream in the Square said that business was at a record high, better even than during the summer high season. "During this season, we are lucky if we sell 200 cones a day. But today, it looks like we'll break 900," he said...
...major new innovation, customers can now have a hot fudge ice cream waffle cone at Baskin-Robbins. "These cones are an improvement. You can fit more ice cream in them," says customer Brian Hall '86, adding that he especially likes "the hot fudge idea...
...cones, we make them here. Everyone else in the Square buys theirs. That's a major difference between us and the others," says Baskin-Robbins manager Ceasar Cabral...