Word: basing
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Dates: during 1990-1990
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...listmakers wed advanced computer technology to an ever expanding data base to churn out highly specialized rolls of potential customers. They aim to know not only where you are but also who and what you are. By cross-indexing lists obtained from credit agencies, political parties, mail-order companies and other organizations, a direct-mail specialist can merge and compare the data to identify the groups you belong to, the car you drive, the party you vote for, the amount you paid for your house. All this helps direct marketers identify the goods, services and causes that might...
Brokers then cast a wide net. They might draw on Census Bureau data, which are available to the public, to identify geographical areas where homes fall into the targeted price range. They can tap into lists from major compilers, like Donnelley Marketing of Stamford, Conn., whose data base details the buying habits of 80 million households, or into various computerized systems that identify neighborhoods by consumer behavior. They might pay credit agencies like TRW of Cleveland and Equifax Inc. of Atlanta to draw up sophisticated demographic models, consumer profiles and potential customer lists. A thorough computer sorting of all these...
...more selective, but it is likely to continue to spread. In fact, the glut may grow exponentially as relatively cheap technologies increase the numbers of marketers who can tap into the stock of consumer information. Last month Lotus Development Corp. of Cambridge, Mass., introduced a Macintosh-compatible software data base culled from more than 7 million U.S. companies. The $695 package will enable small concerns to enter the business-to-business direct-market mainstream. Another Lotus data base, due early next year, will allow small businesses to tap into the consumer market as well. Says Henry Hoke Jr., publisher...
...Kahane emigrated from the United States to Israel and founded his political party, Kach. With Kach as his base of support, Kahane tried to exploit the irrational fears of the Israeli public. After decades of war, violence and terrorism in the region, many Israelis were mistrustful of Arab and Palestinian intentions. But these fears generally did not find expression in political extremism. Kahane fanned this spark of mistrust into flames of hatred...
...improper for judges to base sentencing on all the trial evidence, even if a defendant is not convicted on all charges. What is unusual here is Jackson's impolitic admission that he did so in the Barry case and his public criticism of the jury. Though the judge's remarks are not expected to provide ammunition for upsetting the conviction on appeal, they could pump up the mayor's political fortunes this week by unleashing a sympathy vote in his bid for a D.C. council seat...