Word: basic
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...figured out how many millions will be required to supply the nation's basic economic needs for food, clothing and the necessities of life. But probably the U.S. must have about 63,000,000 men & women in the armed forces, war industry and essential civilian jobs...
...Argument. Basic facts in the argument were set forth in TIME, Aug. 10. The first of Russia's public appeals for a second front came from Maxim Litvinoff 14 months ago. Four months ago Winston Churchill got around to acknowledging the second-front agitation, saying that he welcomed the "militant, aggressive spirit . . . and the general desire to come to the closest grips with the enemy." Three months ago London and Washington announced that full understanding had been reached "with regard to the urgent tasks of creating a second front in Europe...
...paternal influence of Social-minded John D. Jr.): "No war that comes about through the mass problems of social security can be truly won until social security is provided for those who were driven mad by the lack of it. . . . We must arrange cooperatively for the mobilization of these basic resources...
...cadets. Each of them tries to kiss her by showing her "how they took Sedan," then offering to show her how Paris fell. Cadet Wigton (Raymond Roe) takes Sedan with a fuzzily rapacious kiss, fails to take Paris. The other boys superimpose a line of their own on this basic strategy. Cadet Osborne (Frankie Thomas Jr.) turns out to be Masher Benchley's boy. Like his old man, he uses the Park Avenue technique, tells her that "you and I could make beautiful music together." Like father, he fails even to take Sedan. One chubby little cadet just leers...
...high-pressure glamor boy, Dyke is a practical advertising man. He is more concerned with "the advertising approach" than with advertisments, with the orderly definition of the problem, the basic research and the step-by-step planning which have made advertising the machine tool for selling the products of mass production. He sees the job to be done as an advertising job, but with this big difference: in peace, advertising sold the people plenty and pleasure; in war, advertising must sell them understanding of sacrifice and harsh restriction...