Word: basic
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Dates: during 2000-2009
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...billion to buy the Learning Company. But "Mattel just didn't understand the software business," says analyst Gikas. The blunder led to more than $400 million in losses and cost then CEO Jill Barad, who had revived Barbie, her job. Under CEO Robert Eckert, Mattel got back to building basic brands like Barbie and Hot Wheels. But Barbie's sales slump--domestically down 21% this year through September--may also be a victim of kids growing older at younger ages. Barbie has been badly rattled by Bratz, a line of hip, trendy dolls launched in 2001 by MGA Entertainment. Mattel...
With that surprising exception, the basic health issues associated with hypertension have not changed. What's new is how deep the pool of at-risk people has become and how serious the danger for them is. The National Heart, Lung and Blood Institute (NHLBI) estimates that of 65 million hypertensive Americans, nearly 20 million are not aware they have the condition. Worse, the 65 million figure is just an estimate of the vulnerable population, and that population is a constantly moving target. Every time the nation's obesity needle ticks upward, the number of hypertensive Americans does...
...write Soul of a Butterfly? Most people know the basic facts of my life. Few know the lessons I took from my experiences and the stories, poems and spiritual teachings that helped guide my life. I asked my daughter Hana to write them down. I hope they will inspire others. What is it like to live with Parkinson's? Now the things that once were so effortless--my strong voice and the quickness of my movements--are more difficult. But I get up every day and try to live life to the fullest because each day is a gift from...
...pacing trump beautiful writing, where the thrill of what comes next is more important than the nuance of the now. When Chabon gets a little flowery, instead of marveling at his elegant prose, one makes mental let's-hurry-it-up-already gestures. But he has clearly mastered a basic truth about the mystery genre:it has an expressive power beyond the uses to which it is generally put. Solving mysteries has an existential meaning for Holmes. To him, it's the "essential business of human beings--the discovery of sense and causality amid the false leads, the noise...
...face, the baseball steroid scandal is simple. Athletes who break the rules to win are cheaters. But ask why we have the rules in the first place, and you have to confront a basic irony. We decry performance-enhanced sports. Yet we live performance-enhanced lives...