Word: basic
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Dates: during 1990-1999
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...design began to evolve almost immediately as editors and art directors discovered its flexibility. Technology has made that task both easier and more overwhelming. Our art directors work directly on Macintosh II computers, which allow for variations never imaginable in the days of sketch pads, scissors and pastepots. The basic task, however, has not changed: it is still, as founder Henry Luce described it, to get information off the page and into the minds of readers. Says Hoglund: "I try to give the reader a comfortable sense of continuity in our design, to strip away decorations and distractions...
What energized that compelling performance was the fact that the performer had something to say. Critics mocked The Speech, that cargo of truisms worn to stream-bed smoothness after decades of delivery, but the solidity, and the consistency, of Reagan's basic message acted as political ballast when many another career capsized...
Director Frank Marshall's debut effort betrays his debt to the work of his mentor and fellow executive producer, Steven Spielberg, and in turn, Alfred Hitchcock. The basic premises of Arachnophobia invoke themes featured prominantly in many of Spielberg and Hitchcock's films...
...nearby Giants football games. More than 25,000 eager shoppers heading for the Swedish-owned store jammed the New Jersey Turnpike, and 200 others camped in the parking lot overnight to get first crack at the firm's $39 bookcases, $7 rag rugs, $98 pine beds and other basic furnishings. Parents could drop off their children in a play area supervised by store employees before turning to serious shopping. A lunch counter served plates of Swedish meatballs and boiled potatoes (price...
There was no shortage of Yankee ingenuity among the Sunrayce entrants. Each team had to devise its own solution to the basic technological problem of converting fickle sunlight into sufficient electrical power to drive a vehicle across the country. Many came up with bizarre gimmicks that surprised even veteran engineers. The Florida Institute of Technology's secret weapon was a thin surfboard of a car with solar panels not just on its top, but also on its underside, to gather light reflected off the asphalt. Western Washington University built a car with two drivers seated back to back...