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...million users must register as members of a “network”: a college, high school, business, or, soon, a city. Although Facebook gives its users extensive control over what sections of their profiles and photo albums are visible to others, the site’s core base of college users has generally reacted negatively to past expansions, often creating online groups to voice their disapproval. While the ruckus typically dies down quickly as users adjust, this expansion comes on the heels of Facebook’s most controversial move to date, the launch of News Feeds, which...
...lost a primary against House Democrat Ben Cardin for the Senate seat in Maryland. Cardin will now face Michael Steele, the African-American Republican who is the state's lieutenant governor. Polls showed that Steele had some chance of winning against Mfume, whose support was small outside of his base of black Democrats. But that limited base cost him against Cardin, and the veteran congressman is a heavy favorite in a Democratic state like Maryland. The other African-American Senate candidate is Harold Ford in Tennessee, a conservative state that hasn't elected a Democrat since Al Gore represented...
...Speedo isn't the only niche company seeking to expand beyond its base to the growing mass market in activewear. Under Armour, which began by making tight-fitting compression shirts for football players three years ago, is also wooing the nonathlete with a broader range of shirts and shorts with a more generous fit than their pioneering products'. Founded by Kevin Plank, a college football player who was looking for a dryer, better-fitting alternative to a cotton shirt to wear under his pads, Under Armour initially produced nothing but underwear. It wasn't long before athletes began looking...
...market, while Under Armour has 30.5%. For compression apparel, Under Armour's signature product, the company maintains its dominance, commanding 61% of the market, to Nike's 15%. And that's where Under Armour executives plan to start building market share in the larger sportswear sector: from its base of loyal fans who initially go to the brand for specialty products but then discover Under Armour's broader range of clothing options. This year it plans on expanding its women's products, which account for 24% of annual sales. Next year it will add to its footwear line with...
...John relationship (for which the actress made $12 million) is the one most cited as an unsuccessful match. It warranted a "What went wrong?" story in the New York Times suggesting that the artsy black-and-white photos of a prone Jolie alienated St. John's conservative customer base. Although St. John is an apparel brand, the incident represents what can happen when an image upgrade isn't consistent with the brand and loyal customers feel abandoned by the extreme change...