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...employee Sam D. Kensley says that no single Herrell’s flavor contained more fertility-boosting fat than any other. “Any of the flavors here have the same fat content,” he says. “We use the same base.” Baby-crazy females set on getting their fertility fix from Herrell’s can try for a placebo effect with Heath bar or “cookie bar” flavors. A group of Wellesley students at Herrell’s, digging deep into their stores of womanly knowledge...
...That's precisely why Aussie Vineyards chose NASCAR as a way to break into the highly competitive U.S. wine market. With an Aussie Vineyards car and Australian driver Marcos Ambrose, the company wanted to leverage a fan base known for being fiercely brand loyal. NASCAR gave them access to large volume retailers and distributors that they were able to network with in corporate entertaining suites at tracks all over the country. The strategy paid off late last year when Aussie wines secured valuable shelf space in Kroger Company stores and a few other chains. "By exposing ourselves to the distributors...
...game remaining flat, at 2 million to 3 million annually over the past 15 years, and with newcomer Nike Golf whacking away at their market share, established companies like Callaway, Titleist (owned by Fortune Brands) and Taylor Made (Adidas Group) are eager to find new ways to broaden their base and grab a larger portion of the nearly $5 billion that golfers spend each year on equipment. That's where in-depth analysis and customized fitting can help. Not only can participants try the latest products--like Titleist's triangular D1 driver or Callaway's square-headed FTi-- they...
...suicide bomber outside the main U.S. military base in Afghanistan on Feb. 27 killed about two dozen people--and underscored the mission of Dick Cheney, who had arrived less than 24 hours earlier to meet with Afghan President Hamid Karzai. The Vice President had just come from Pakistan, where he urged President Pervez Musharraf to crack down on the activities of the Taliban--which claimed responsibility for the attack, saying it was timed to Cheney's visit--and al-Qaeda...
Penn has its own answer to the rabid fan base of New Haven’s John J. Lee Amphitheater, and its students will be out in force at the Palestra Friday night to help the Quakers avenge their only loss of the Ivy slate and again hoist the league banner. Yale can play with Penn-at home, with the support of the Dawg Pound. The Bulldogs haven’t won in the Philly hoops chapel since 1997, and Penn will take this one handily...