Word: bantam
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Dates: during 1970-1979
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...Second Whole Kids Catalog (Bantam; $7.50), by Peter Cardozo, belongs on any whole kid's bookshelf. No matter what his or her interest-or obsession-this fat paperback has an entry to satisfy it. Like the first Whole Kids Catalog (1975), its encore lists scores of free items that children can send away for-posters, coloring books, even games. Is the child a budding conjuror? Self-Working Card Tricks are only a postage stamp (plus $1.50) away, as well as membership in the Young Magicians Club. Kids into cartoons and photography can study film animation, make paper movie machines...
...cold war spy. Tinker, Tailor earned more money than any other espionage novel, and The Honourable Schoolboy is about to smash its record. The novel, now in third printing before publication, is the October main selection of the Book-of-the-Month Club; paperback rights have been purchased by Bantam Books for $1 million. The only arena in which Schoolboy has so far failed to win honors is Hollywood. Tinker, Tailor resisted adaptation; major movie producers judge the new book even harder to film. One executive recently asked his script department to provide the customary single-page synopsis...
...initial advertising budget. The Literary Guild made the book its main selection for June, relegating Erich Segal's Oliver's Story, a dead-certain moneymaker, to second place. Avon Books shelled out $1.9 million for paperback reprint rights, topping the record $1.85 million that Bantam Books paid for E.L. Doctorow's Ragtime two years...
...there. Says Oakland Athletics Boss Charlie Finley: "I see where Bill Veeck [Chicago White Sox owner] is trying to get President Carter to throw out the first ball on opening day. Well, I'm trying to get Billy Carter. He's my kind of guy." Bantam Books rushed into print a collection of Billy's tell-it-like-it-is shots from the hip. An embarrassingly thin volume, Redneck Power: The Wit and Wisdom of Billy Carter sells for $1.50, yet went through its first printing of 210,000 within a week. Billy had nothing...
...title was perhaps a little selfconscious, for so princely an author. Still, when Jordan's bantam King Hussein decided to write his 1962 autobiography, he was remarkably prescient in borrowing Shakespeare's line, "Uneasy Lies the Head." Half of Hussein's kingdom was to fall to Israel after the 1967 war; Palestinian assassins regularly took potshots at him; other Arab rulers virtually ostracized him after Hussein expelled Palestinian fedayeen from his country in 1970. On top of everything else, Jordan's economy weakened as prices for phosphate, the kingdom's principal resource, dropped...