Word: bankrupt
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...time when the U.S. and Canada are pouring tens of billions of dollars into General Motors Corp. to give the bankrupt automaker a new lease on life, why is Mexico flying under the radar...
...much as 30% of our annual $2 trillion-plus medical bill may be wasted on unnecessary care, mostly run-of-the-mill diagnostic tests, office visits, hospital stays, minor procedures and prescriptions for brand-name wonder drugs advertised on TV. Our soaring health spending is on course to bankrupt the Treasury - along with state and local governments, big and small businesses, and millions of families - so again, it would be nice to cut out the usage that doesn't make us healthier and can even make us sicker...
...late '90s, software entrepreneur John Zitzner was pretty close to being bankrupt. Yet within six months - in one of those typical "holy crap" dotcom-era stories - Zitzner had sold his company and become "a very modest millionaire." Fantastic. And in one of those typical "What do I do with all this money?" stories, he decided to help make the world a better place - specifically by co-founding a charter school in Cleveland. (Read TIME's report: "How to Raise the Standard in America's Schools...
...1970s was a domestic war zone: Vietnam brought home. The murder rate had soared, the wrong kinds of drugs were available on any corner, and the whole place was filthy; Harry Smith, the CBS news anchor, called the city "Calcutta without the cows." New York was nearly bankrupt, and the President was disinclined to help, provoking the Daily News to the decade's iconic headline, "Ford to City: Drop Dead." An army of the emotionally disturbed, evicted en masse from state mental hospitals, made cardboard-box homes on the streets. Graffiti festooned many tenement buildings and scarred the exteriors...
...This was definitely one of the hardest briefs I've ever received," says Eric Hirshberg, president and chief creative officer of Deutsch L.A., which created the ad. "How do you sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also worked on Coors Light's "Wing Man" ads and DirecTV's movie-spoof ads, decided to go with brutal frankness, says Hirshberg, "coupled with an honest and credible level of vision and optimism for the future...