Word: ball-point
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Atlanta's Scripto, Inc. last week put a new pencil on the market that looks like a lead pencil but writes like a ball-point pen. The writing agent is a capsule of liquid graphite which can be erased, although not as quickly or cleanly as lead. Price: 49?; refill capsules...
...snatch the ball-point-pen leadership from Frawley Chemical & Engineering's Paper-Mate, Atlanta's Scripto, Inc. is bringing out a new, lighter and better-balanced model for $1. Though competition is still fierce, ball-point penmakers have recovered from their recent slump. Last year's ball-point sales: 45 million, v. a mere 28 million conventional fountain pens...
Slim & Slick. Manhattan's L. E. Waterman Co. began marketing a ball-point pen with a retractable sapphire tip. Slimmer that a conventional pen, it weighs less than an ounce. Waterman claims that the polished sapphire point is "the smoothest writing instrument ever developed." Price...
...Surface. Penman Milton Reynolds came up from the murky underwater world of ball-point pens with an eyecatching new gadget. It was a transparent plastic cigarette lighter with an oversize load of fluid-enough, he said, for 8,304 lights v. 842 for an ordinary lighter. Reynolds said that he has advance orders for 250,000 (including 50,000 for Gimbels), and that subcontractors, already producing 18,000 a day, would soon step up production to 70,000. The price, with the plastic stand and case: $5. So that customers will not associate the lighter with his much-panned...
...that we were getting bargains and saving his hide, in one swell foop. But this you won't believe. Right away, pausing one more minute before leaving Rome, he offered in another ring, and we bought it for three dollars, an uncounted handful of lire, and Mosse's ball-point pen. Now we both had gold rings . . . but did you see those Columbia passes? How could we expect to break up those passes when half the time we let the receivers wander out way beyond the defense...