Word: bad-boy
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Having learned its lesson with salad bars, Wendy's is trying to give consumers "choices along the whole continuum of health," Schuessler says. But he isn't willing to go all out in pursuit of the bad-boy burger. (Although the Classic Triple features three-quarters of a pound of beef.) "Every company has to ask themselves, Are you going to be relevant to the consumer tomorrow...
...minus. "They have a hugely recognizable brand name, thanks to the U.S. Administration," says S. Abdallah Schleifer, director of the Adham Center for Television at the American University in Cairo. Parsons goes so far as to suggest that the English channel could cash in on al-Jazeera's bad-boy rep with viewers who have become cynical about the mainstream media. "In the younger market, al-Jazeera actually carries a lot of street cred," he says. "It is perceived as being slightly antiestablishment, the enfant terrible of broadcasting." In a 4 1/2-min. p.r. video being prepared for potential distributors...
What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...
...hero as the common, lonely man. Aquaman takes the train to an open mic night at a super-bar called the Sorceress of Follitude. He treats a skeptical audience to a love-ballad called “Mera,” trumped by the arrival of the charismatic bad-boy hero of the bar, Robin. Withering in dejection, Aquaman is picked up by a groupie who invites him back to her place. Soon after, he realizes she is a former Batman fan and inferiority replaces sexuality. The tale of extraordinary-looking beings acting ordinarily grabs its power from its illustrated...
Sure enough, quintessential bad-boy Daniel “Skirt” Cleaver (Hugh Grant) saunters on the scene. Cleaver hosts a wildly successful travel show, “The Smooth Guide” (sample travel tips: “When in Rome, do it with a Roman;” “In New York, sex and the city isn’t a program, it’s a promise”). Cue dramatic break-up scene with the too-good-to-be-true Darcy, allowing Bridget to be free for a naughty dabble with Cleaver. What...