Word: backlasher
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...worried about the sudden desire among consumers to cut down on junk mail. More than 1 million people, an elevenfold increase over last summer, have signed up for the post office's preference service, which eliminates many third-class and sales mailings. The Direct Marketing Association blames the backlash on the 1989 book 50 Simple Things You Can Do to Save the Earth. The best seller's No. 1 recommendation: get rid of unnecessary mail. "If only 100,000 people stopped their junk mail," the book claims, "we could save about 150,000 trees every year...
...public backlash against the administration of Gov. Michael S. Dukakis appears to have cost several candidates associated with him spots on the November ballot...
...expectant parents of Married People, an ABC sitcom about couples in a New York City apartment house. She's a lawyer disgusted by her swollen ankles; he's a writer who seems happiest when he's listening to old records on his stereo, to nostalgic '60s music. The yuppie backlash comes into sharpest focus in CBS's sitcom Lenny. The head of this TV family is a blue-collar worker (played by stand-up comic Lenny Clarke) who grumbles like a 1990-model Ralph Kramden about everything from money troubles to his wife's use of yuppie buzz words. "Quality...
...relocation backlash is just one symptom of the gradually changing attitude toward work. Employees are also beginning to balk at the long office hours that are the legacy of the '80s' corporate retrenchments that pared staffs and deepened the work loads of those who remained behind. Corporate loyalty is further strained by the growing realization that no matter how hard an employee works, no job is truly secure. "People feel 'the hell with it,' " says consultant Harragan. "They've had it with being overworked...
...politicians, abortion is a character issue. Those candidates who state their views unblinkingly are usually conceded the courage of their convictions and rise or fall for other reasons. Those who waffle or engage in subterfuge usually lose. To avoid a backlash later on, the President should welcome a thorough Senate grilling of Souter's abortion position...