Word: backgrounders
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...manufacturing company. There is no "campus" a la Microsoft or Nike, no sculptured lawns or basketball courts. We enter the building and make our way through a sea of cubicles (c. 1970). The atmosphere is that of a conventional office; everyone is working hard, the copier hums in the background and commemorative plaques and employee motivation posters decorate the hallways...
...What was your musical background...
...increase should be, and I'd like to find a less cumbersome process for changing it in the future, but those are details. The fee should go up. To explain the dilemma about this and why I have come out as I have, I need to give some background...
...want to learn the darkest strategic assumptions of a presidential campaign, you could spend weeks enticing operatives to reveal their confidential polling data, focus-group surveys and off-the-record-deep-background-not-for-attribution- expose-me-and-I'll-kill-you thoughts. Or you could watch television commercials...
Look at two Bill Bradley ads, and you can see his entire campaign in microcosm. In one, Bradley sits at a desk, surrounded by a flag, framed photos, an Oval Office-style window in the background. "Wouldn't it be better if we had more than sound bites and photo ops when we were choosing a candidate?" he asks. "I think so. That's why my campaign will try to be different. It'll concentrate on issues, ones that concern you." There's not a single word of substance in the ad. Instead, Bradley is talking about talking about issues...