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Asked their thoughts on Origins makeup, Frey and Campbell consider their preferences. “We’re bargain basement trainees,” says Frey. “Cover girl and all that. But there’s an Avon lady at the Tiffany Club who hooks...
Mark's launch is just the latest stroke in Avon's corporate makeover. Under the leadership of CEO Andrea Jung, who took over in 1999, the once dated Avon is "now an accepted fashion brand," says Steele. Among Jung's moves: introducing dozens of new products, including an antiaging skin-care line; starting an e-commerce website; and aggressively expanding overseas, especially in such emerging markets as Eastern Europe and Latin America. "A mother has to be healthy to birth a child," Jung says. "Our parent company has never been in better shape...
Jung is confident that Avon's newborn brand will help the company pass the makeup brush to the next generation of Avon ladies. Developed in 23 months and based on preferences culled from 65 focus groups worldwide, the line's 300 new items speak to Avon's desire to create a whole new brand rather than simply introduce Avon products for younger women. Mark's beauty wares are, as division head Fine puts it, "jean-pocket friendly and girl influenced." A key selling point: girls can pick the products they want--say, a concealer and lip gloss--and clip them...
...Avon's challenge will be to keep Mark's customers and sales force buzzing. Teens define fickle; what's hot today is so over tomorrow. "It's one thing for a girl to get excited and sell it the way she once sold Girl Scout cookies, but to have to do it every month is a different proposition entirely," says Smith Barney analyst Wendy Nicholson. But as any savvy Mark rep knows, with Girl Scouts, the troop benefits. With Mark, the money you earn is all yours...
...TEENS, AVON'S CALLING For the first time, the beauty giant is looking for young women to buy and sell its newest line of products...