Word: avoidance
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...Clifton [Dawson] today, and that gave me a little more opportunity to run the ball,” Fitzpatrick said. “I think a lot of it was we made the big plays in the passing game, and they kind of held back looking to avoid that big pass play, and that left a lot of open running lanes for me when I got outside the pocket...
...much dictatorial color cartels as networks created to choose a palette that's commercially viable over the next two years, so that firms like Benjamin Moore paint, Ralph Lauren and Ford can be on the same proverbial swatch. The idea is that with a little guidance, a business can avoid getting stuck on the markdown rack with the wrong shade of teal...
Brandy Shih's crusade against freshman weight gain is more personal. The University of Texas alum remembers "gaining 15 and then some" before she graduated in 1998. Now, as one of the school's nutritionists, she greets students with her Avoid the Freshman 15 brochure (which includes nutritional information) and also holds workshops. The dining-hall menu doesn't always support her efforts. "Our chicken fingers are the No. 1-- selling item," she says. "If we take those away, we may cause a riot...
APPLICATIONS: Every so often, customers key in the wrong amount when they make a deposit at an ATM. The goal here is to avoid disputes and costly errors...
...deflationary spiral, he opted to cut short-term interest rates to 1%, their lowest level since 1958. "His policy was to move aggressively to pre-empt the chance that this small-probability event would ever take place," says Roger Ferguson, the Fed's vice chairman. "The reward was to avoid any likelihood of deflation or economic collapse, but with a risk the Fed could end up stimulating inflation." It worked out: inflation remained in check...