Word: avoidance
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Dates: during 1930-1939
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...Broadcasters were instructed to pronounce the word "equerry" with the accent on the second syllable, slurring over the k sound. Reason for this, they discovered, was to avoid embarrassing the King, who has trouble with k, usually says e-wary...
...alarmed hands on a little typewritten document by Stuart Chase. It was called Preliminary Suggestions for Standardizing Terminology, or First Aid to the Layman. Mr. Chase had prepared it for SEC's Temporary National Economic (antimonopoly) Committee. Its purpose was to prime Government examiners to use "good" words, avoid "bad" ones-the better to propagandize the New Deal. Excerpts...
...Spending is a 'bad' word. Avoid it like a copperhead. Talk about Government running expenses and Government plant. Talk about putting the Government budget on a business basis, rather than about triple budgets or capital budgets. If spending must be discussed, always remember that every dollar spent by the Government is usually a dollar of sales on the books of some business man. Keep spending firmly associated with sales, wages, purchasing power-all good words...
...during the years immediately following the War . . . when scraps suitable for dog food largely disappeared from the . . . dining-room table, and urban dog owners turned to commercial foods for the sustenance of their pets. ..." If owners do not feed their dogs meat, said Dr. Patton, to avoid fits they should make sure that the commercial food they use contains vitamin...
...homeward-bound student eager to avoid packing worries, Railway Express suggests planning beforehand, and orderly packing to eliviate the usual troubles...