Word: autos
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...work cut out for us. Even on the day of Armstrong's victory, the major American networks couldn't be bothered with Tour coverage; ABC followed Tiger Woods' admittedly rollicking win at the British Open with auto racing while NBC and FOX fiddled around with various ball-related games. CBS was locked out of British Open coverage but found a way to bore us anyway with "The Story of Golf" (a repeat, I might add), which ran from 2:30 to 5 in the afternoon. Prime Sunday advertising territory - lost to a rerun...
...online venture-capital marketplace; Paul Cooper, CEO of Perceptual Robotics, a maker of video software for the Web; Andrew Cory, president of Cory & Associates, an insurance brokerage and employee-leasing firm; Keith Hasty, president and CEO of Best Foam Fabricators, a family-owned manufacturer of foam for the auto industry; Leticia Herrera, CEO of ECI Inc., a restoration and maintenance company; Kevin Kerns, president of Apropos Technology Inc., a maker of software for managing e-mail, voice and Web content; Tom Schroeder, a self-employed lawyer; Max Suzenaar Jr., president of Minding Your Business, an event-planning company...
Most architects make paper drawings, then use design software to visualize those as walk-through images. But Lynn's "paperless" practice brings computers in more radically and from the start. Using programs developed for auto designers and film animators, Lynn can find his way into twisting forms. "You define space in the computer with curves," he says. "Usually an architect would draw points, and connect lines and planes with them. With these programs, we've shifted to thinking of space as the sheltered enclosures of a flexible handkerchief." One thing that makes Lynn new is that he knows why they...
...Betty people and there are Veronica people. Letterman people and Leno people. PC people and Mac people. Even Bush people and Gore people, as hard as it may be sometimes to figure out the difference. But SUV people and minivan people? That's one distinction that has the entire auto industry scratching its collective head, or more correctly, paying legions of "experts" to ponder the question. Because much of the demographic information of the typical buyer is the same for each vehicle type - fortysomething, married, with kids - marketers of both vehicles have been forced to seek deeper meanings...
...course, if you're undecided about whether to buy an SUV or a minivan - and aren't thinking about such factors as the impact of SUVs on America's burgeoning output of carbon gases - the auto industry may, on the basis of their findings, be able to design a personality test to help you make up your mind. And TIME.com wants to help. We suggest it include the following questions...