Word: athleticized
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“To satisfy a demand for official gear, we do contract with The Coop to provide merchandise on-site,” said Director of Athletic Communications Chuck Sullivan. “That entire setup, from procurement of inventory to the actual selling of inventory, is done by...
“To be honest, a lot of the reason we [provide the apparel] is the relationship—Coop to Harvard,” Murphy said. “We do a lot of things more for relationship than for money. It’s been a good...
Since players are inextricably tied to the numbers on their uniform, the fact that jerseys are sold, however, could lead to a tricky situation involving the marketing of Crimson athletes. According to Murphy, the rising star power of the represented player “adds to the salability of the...
“Philosophically here, we don’t like the professional/commercial approach to athletics,” Scalise said, when prompted to discuss the University’s position on corporate sponsorship of athletic teams. “You start to introduce money with these sponsorships?...
Currently, The Coop gets its jerseys from two different providers—Russell Athletic and Nike.