Word: athleticism
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Kevin Plank didn't set out to create a cult around athletic underwear. He just wanted a comfortable T shirt to wear under his football pads, though he admits he was a bit obsessive about it. The result is a line of sweat-shedding sports clothing that more than doubled...
As graduation neared, Plank, then 23, decided to explore the product niche he had identified. In March 1996, he bought some stretchy lingerie material at a fabric store and had a tailor make up samples of athletic undershirts. He handed them out to fellow members of the Maryland football squad...
When he started Under Armour, says Plank, "I decided to bypass athletic directors and go straight to equipment managers. They control what's on that field." After his initial sale at Georgia Tech in Atlanta, he maxed out his credit cards and hit up his mom and brothers for cash...
Representing Occidental College, Lee competed in the National Collegiate Athletic Association’s 1942 diving nationals, held at the University pool complex currently known as the Malkin Athletic Center. As several divers upped the ante with an increasing number of perfect scores, others fell apart under the tension.
“I just did what comes naturally,” said Morris, who is accustomed to making such athletic displays look easy.