Word: atari
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Stephen Wozniak, then a 25-year-old designer at Hewlett-Packard, went to his boss with the idea of a microcomputer that could be hooked up to a home television set. The firm was not interested. Wozniak therefore started his own company with Steven Jobs, a friend working at Atari. The company: Apple Computer. Sales last year: $1.5 billion...
...turned out to be plagued with glitches. Even a price cut to $499 and several new features were not enough to save the product. Coleco President Arnold Greenberg last week announced that the company was dropping Adam, leaving the low-priced end of the computer market to Commodore and Atari...
...that Estridge was right. After a quick series of engineering and marketing changes, IBM appears to have turned its loser into a winner. At stores around the U.S., the PCjr is suddenly one of the fastest-selling computers on the shelves, often outperforming cheaper, game-oriented machines like the Atari 800 and the Commodore 64. "This may be an industry first," says Stephen Guty, editor of McGraw-Hill Computer Books. "No product has ever been successfully resurrected after being so condemned...
...once booming videogame business has also been decimated. Industry leader Atari was bought by former Commodore President Jack Tramiel in June after running up losses of $652.9 million. The computer and game maker has given up space in more than 30 office buildings around the valley in an urgent effort to cut costs. Now Activision is also threatened. The firm, whose products include such popular games as Space Shuttle and Pitfall II: Lost Caverns, had a market value of $413 million in 1983 when its stock stood at $12.63. But Activision has lost money for four straight quarters...
...strong market niches are thriving, and investors continue to back new ventures in high-growth businesses. Among them: CAD/CAM machines that are used for computer-aided design and manufacturing, and computer-aided engineering equipment. Still, the El Dorado atmosphere has waned. Says Public Relations Executive Richard Moran, a former Atari employee: "A gym teacher in Indianapolis still views Silicon Valley as the promised land. But a lot of people here don't see that any more." While the valley still holds riches, its hazards are now in plain view. -By Alexander L. Taylor III. Reported by Michael Moritz/San Francisco