Word: asianization
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Bois said that the department still seeks to fill endowed chairs in Spanish and South and Southeast Asian art, and to hire for positions in seventeenth-century European and pre-Columbian art and modern architecture...
...subcontinent--a group known as desis. MTV India has aired overseas since 1996, but MTV Desi--a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent--is brand new, launching this summer. And MTV isn't alone as it chases desi dollars. South Asian marketing is still in its infancy, but early adopters like General Motors, Citibank and GlaxoSmithKline are advertising in ethnic newspapers, buying airtime on satellite channels, sponsoring cultural festivals, underwriting minority scholarships and even creating new products, like MTV Desi...
...interest? It's not just America's growing appetite for South Asian culture--movies like Bend It Like Beckham and stars like Bollywood actress and model Aishwarya Rai. The marketing thrust started with the 2000 Census, which revealed that during the 1990s the number of Indians in the U.S. more than doubled--making them the fastest-growing Asian minority. There are some 2.5 million desis in the U.S., and the vast majority are Indian. That may not seem terribly significant compared with, say, 40 million Hispanics, but consider how premium a customer a South Asian is: Indians alone commanded...
...five-bedroom house in Coral Springs, Fla., are about to trade in their 2002 Mercedes--it's time for something newer. That spells opportunity for General Motors, which has begun pushing Cadillacs in desi circles. "This is a great market," says Jean Liu-Barnocki, GM's manager for Asian-American marketing, "and we're putting some very targeted resources behind reaching...
...first glance, that might seem fairly simple. Unlike Hispanics and other Asian minorities, South Asians often arrive fluent in English. The influence may be more British than it is American--cricket is preferred to baseball--but a desi in the U.S. can still pick up USA Today and understand...