Word: arkoff
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...perpetual poll that goes on at movie box offices, many film companies have quietly changed their line, adopting production schedules including no X movies and damn (or darn) few R ones. "It's just good business sense today to make only Gs and GPs," says Samuel Z. Arkoff, chairman of the board of American International Pictures. His company has deserted the previously profitable motorcycle and horror genres in favor of remakes of Les Miserables, A Tale of Two Cities and Camille. All three are fit fare for the family trade. Arkoff is not alone in his judgment that there...
...courage of other people's convictions, is at the head of the line. From the company that gave you Beach Blanket Bingo and I Was a Teen Age Werewolf will soon come?Wuthering Heights. "We were among the first to get into the youth-rebellion market," says Samuel Arkoff, A.I.P. chairman. "But we began to sense that that vein was pretty well mined. We felt there was going to be an abrupt shift to love stories...
Bunkum is fast-talking James Nicholson, 50; Ballyhoo is fast-talking Samuel Arkoff, 48. They are the president and chairman of American International Pictures. Since 1954, they have reeled out 130 lowbudget, lowbrow features, grossed about $250 million, and built A.I.P. into the nation's largest independent film company...
Pure Escapism. Nicholson, a former usher who graduated to theater owner, first met his partner in 1952 when, on behalf of a client, Attorney Arkoff threatened suit for title infringement. Impressed with each other's skill at infighting, they decided to join forces, borrowed $3,000 and turned out their first production, The Beast with 1,000,000 Eyes. To shave expenses, they reduced the monster's role to something resembling an oversexed vaporizer, but Beast was a screaming success, owing almost entirely to the pull of the title and the practice of "saturation booking" -showing the feature...
A.I.P.'s cinemologists are sharply aware that kids are the big movie market nowadays. And, "explains Arkoff, they don't want message pictures. They want "pure escapism, a never-never land without parents, without adults, without authorities. Kids get lectures from their parents all the time. They don't want to hear them from...