Word: argus
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...budget projects. David Grove, IBM's vice president-economist, foresees a "slow recovery"-so slow, in fact, that it will take until late 1976 for production to return to where it was in late 1973. But forces will be at work that could make the recovery move faster. Argus Research Corp., an economic-consulting firm, estimates that for each one-point decline in the rate of inflation, consumers get $10 billion in added purchasing power on an annual basis. By that reckoning, American consumers will have the equivalent of an extra $70 billion to $80 billion to fuel...
Roger Klein and William Wolman, economists at New York's Argus Research Corp., an advisory service for the securities industry, argue that children are now regarded much like any other durable good. "You get a certain amount of satisfaction at a certain cost for a child. When costs go up relative to satisfaction, demand falls," explains Wolman. Adds Klein: "I believe that the decision to have children is made on the basis of what one is going to have to give up to have them." With two incomes to spend, more young working couples can now enjoy luxuries like...
Women may also find it easier to get jobs when the number of men available to enter the labor force falls off. Girls born from 1962 on will have a large pool of slightly older men to choose from as husbands. Says Argus Research's Wolman: "The effect will work itself all the way up the line until funeral services feel...
EXPORTERS and companies with extensive foreign operations could be hit. The reason is that the Arab oil production cutbacks are likely to depress industry in Europe far more deeply than in the U.S. Argus Research Corp., which analyzes securities, speculates that reduced capital spending in Europe will hurt Westinghouse worse than General Electric, whose foreign operations are mostly in Canada and South America. Kaiser and Alcoa, which market little of their aluminum abroad, will not suffer as much as Alcan Aluminium and Reynolds Metals, which...
Radio Comics. The St. Louis Argus, a well-established black weekly, has ventured beyond black-oriented coverage and discovered a new audience in white neighborhoods. Circulation has tripled, to 100,000, and ad revenue is up 60%. An eleven-paper chain of suburban weeklies, reporting a threefold increase in ad income, has started to publish twice a week. CBS TV affiliate KMOX has expanded news coverage by 30 minutes at noon. KMOX radio has beefed up its news staff with a dozen out-of-work newsmen and offers Stan Musial reading the comic strips on its a.m. report...