Word: ardrey
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...Look, this is real, this is Harvard’s take on pop culture,” says the show’s creative director Jonathan R. Ardrey ’05. There are only a few hectic hours before Bright Hockey Center opens for the largest Eleganza production yet, and both he and executive producer Derek R. Melvin ’05 take a breather to reflect on their experience before dashing back down into the rink to survey the show’s sequencing...
...show’s executive producer and creative director, respectively, Melvin and Ardrey are finally realizing a project eight months in production, forged from the collaborative vision of members of BlackCAST, a student staff, models, and professional clothing manufacturers. Originally begun 10 years ago, Eleganza has in recent years been building a reputation for its mélange of runway and theatrical performance. By far, this has been the most elaborate show yet, and model Sarah E. Johnson ’06, who performed in last year’s show, says there is a tangible difference...
...goals for this year’s show was to develop a unified aesthetic within a creative framework—one that would allow different media to be integrated into a fresh and exciting event,” says Ardrey. Deriving a more literal interpretation by dubbing this year’s theme, “Night at the Movies,” the show paid homage to the smooth synthesis of cinema with four separate themes: “Classic Hollywood,” “Blaxploitation,” “Boogie Nights...
...League credits the opportunity of their recent video shoot to New York directors Joshua M. Clark and Aaron S. Weber, as well as Ardrey, who DeLeon says has “potential to be the next Clive Davis.” Deleon says that they did not have to pay for the shoot and that “The video would not have been possible without them.” Tha League plans to market themselves to all music video channels.
Eleganza has evolved from a low-scale act in the auditorium of Cambridge Rindge and Latin High School to a high-stakes operation with a budget of over $15,000. Executive Producer Derek R. Melvin ’05 and Creative Director Jonathan R. Ardrey ’05 wanted to push the envelope, so this year Eleganza is expanding to the Bright Hockey Center, where you and a thousand of your closest friends can watch scantily-clad models and performers do their thing on the elongated runway, while a large projection screen in the background magnifies each person...