Word: architect
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...Many of the underdeveloped nations of Asia, and colonial peoples everywhere, listened admiringly to Mao's boastful plans of a swift transition from poverty to plenty. The left wing in Western Europe and the U.S., disenchanted with Stalin's terror, saw Mao as a new and nobler architect of a peoples' socialism. In the United Nations, it seemed only a matter of time before rambunctious Afro-Asian votes overcame U.S. resistance to the idea of taking China's seat away from the Nationalists on Formosa and giving it to the Communist regime...
...Hearing that a new TB sanatorium was to be built in Waukegan, he spent three months reading books on hospitals, talking to doctors, studying disease rates and nurse-patient ratios. His high-pressure expertise so snowed the selection committee that he won the job over many a more seasoned architect. Entering no fewer than 25 industrial-design competitions at Chicago's 1933 exposition, he won 22. When a Balaban & Katz movie theater offered to spend $5,000 on drapery and upholstery, Pereira remodeled the entire theater for the same price. Later, Barney Balaban gave him $18 million worth of work...
Like a Factory. But eight years after the partnership began, Bill Pereira abruptly broke it up. Given the differences between the two, it is surprising that the association lasted as long as it did. Though trained as an architect, Luckman was a slick businessman with a flair for supersalesmanship; to Pereira, on the other hand, architecture was simply a profession. "The businessman who hires us," he once said, "doesn't need another businessman to do the work?he needs an architect...
Twenty-four miles east of Sacramento, Architect Victor Gruen has master-planned a 9,800-acre project called El Dorado Hills, which in 15 or 20 years will be a network of twelve villages with a combined population of 75,000 in apartments, as well as houses ranging in price from $20,000 to $100,000. Each village will be centered around a single recreational activity?boating, golf, riding, swimming...
...Architects Whitney Smith and Wayne Williams are master-planning 80,000 acres to be called California City, in which more than 8,000 families have already invested some $15 million. Outstanding features completed: a municipal airfield, a 27-acre, man-made lake with marina, boats, and an island on which a smaller lake is stocked for fishing, a night-lighted golf course and driving range, a shopping center, two motels, a restaurant, two swimming pools, and a Congregational church. And Los Angeles Architect Welton Becket is building a 260-acre Century City on the old 20th Century-Fox lot near...