Word: arabization
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Lawrence of Arabia. To the hero-happy public he was a guerrilla genius, the Galahad of World War I. To his military superiors he was a popinjay. To the Arabs he was Sheikh Dinamit, the spirit of the wind who led them to victory over the detested Turk. To Biographer Richard Aldington he was a cad and a bounder-sado-masochistic, hemi-homosexual, selfpublicizing charlatan whose actual role in the Arab revolt was small and whose subsequent career as a technician in the R.A.F. was merely a theatrical gesture of humility. To Winston Churchill he was "one of the greatest...
Though better known for its shrewd bankers and sharp traders, tiny Lebanon has the nearest thing to a major industrialist in the Arab world. He is Emile Bustani, 54, who, as chairman of Beirut's Contracting & Trading Co. (CAT), bosses the biggest of all Arab-owned industrial enterprises...
...primarily a construction company. Much of the Mideast's oil flows through CAT-laid pipelines. From Kuwait to Algeria, CAT crews today are literally rebuilding the Arab world, dotting it with new schools and hotels, airfields and roads...
Renaissance Man. Beefy, ebullient Emile Bustani, who runs all this from a Beirut office littered with statues and drawings of bushy-tailed cats, is a kind of one-man Arab renaissance. Born in a primitive mountain village and raised in an American mission orphanage, he worked his way through the American University in Beirut by waiting on tables, then sailed steerage to the U.S., where he earned an engineering degree at M.I.T...
Today, CAT's 17,000 employees operate in 19 Arab, African and Asian countries. Apart from its reputation as a topflight builder, CAT's chief asset is Bustani's keen awareness of the touchy sensitivities of underdeveloped nations. Whenever he enters a new country, he insists on setting up a local subsidiary, encourages local investors to buy stock, and makes it clear that he intends the company to be locally run. Says he: "When we went into Pakistan seven years ago, we sent more than 100 people there from Beirut. Now we have only three Beirut staffers...