Word: approached
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Dates: during 2000-2000
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Once there, the young scholar was on the fast track to success--international corporations sought him out for his marketing expertise, and he appeared on 60 minutes and Nightline because of his innovative approach to marketing...
...around him is musky with the appeal of the poet-warrior, and some of Gusmao's fellow leaders in the National Council for Timorese Resistance, or CNRT, the umbrella group that campaigned for independence last year, are envious of the attention he receives. Others criticize his personalized, overly emotional approach to politics. "If people saw the way he handles meetings," says Jose Ramos-Horta, who shared the 1996 Nobel Prize with Bishop Carlos Belo and represented the East Timorese cause overseas for 24 years. The more populist Gusmao has eclipsed their roles. "He screams and shouts and pounds his fist...
...years instead of the typical five to 10. He's also trying to jazz up the staid P&G ads of the past, which scientifically compared the benefits of Pampers or Bounty with those of Brand X. Jager wants what he calls a softer, more "right-brain selling approach...
Whittle has been criticized as a sort of Music Man of Education Inc. Previously, he started an advertiser-sponsored classroom TV news program, Channel One, which was castigated for its mercenary approach. Whittle sold Channel One to Primedia in 1994. The for-profit school idea is less corporately tainted--it's not brought to you by Coke...
Jackson, the head coach of the Lakers, has always had an appealingly philosophical approach toward coaching, one that can coax five NBA-size egos into performing like a marching band at full sprint. "All of us had flashes of this sense of oneness--making love, creating a work of art," he says in his autobiography, Sacred Hoops, "when we're completely immersed in the moment, inseparable from what we're doing. This kind of experience happens all the time on the basketball floor...