Word: approach
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Dates: during 1940-1949
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...Saunderstown, R. I., Merrill Smith, determined to be the first motorist over a new $3,000,000 toll bridge, spent the night in his car, at the bridge approach. When the bridge was officially opened next morning, Smith fished in his pockets, found he had forgotten to bring any money...
Maxon learned the tricks of direct-mail copy with a small Detroit advertising agency before he started his own. His unaffected down-to-earth approach charmed manufacturers accustomed to the polished patter of big-city admen. When an exasperated Pittsburgh Plate Glass executive asked him what he would do first if he got the account, Maxon replied: "First thing I'd do would be to thank you profusely. Then I'd rush outside, throw my hat in the air and yell. Beyond that I haven't any idea...
...architecture "90% business and 10% art." Unlike his equally functional-minded contemporary, Frank Lloyd Wright, who gets a free hand from his clients, Kahn preaches to his staff that the client's analysis of the problem is the first step to its solution. Clients who have appreciated this approach include (besides virtually the entire automotive industry) the Governments of the U. S. and the U. S. S. R. For the latter, as consultant on the First Five Year Plan, Kahn designed factories at Stalingrad, Chelyabinsk, Kuznetsk, Nizhni-Tagil. Brother Moritz handled...
Last week the sullen heralds of total war chattered in British skies, but many a British scientist, true to a long and stanch tradition, went calmly on with his researches in "pure" or fundamental science.* One of the purest of pure sciences is the approach to absolute zero, the nadir of cold. Absolute zero is the point at which all random motions of material particles, due to heat energy, are completely stilled. It is calculated at 273.13° below zero on the centigrade scale, and it can be written as simply 0°K., meaning zero on the Kelvin...
...issue of the British journal Na ture which reached the U. S. last week, a new approach to absolute zero, suggested by several investigators, was explained by Dr. Charles Galton Darwin. He is the calm, pipe-smoking director of the Na tional Physical Laboratory, grandson of Evolution's great Charles Darwin. In effect the method is to work down as far as possible with the magnetism of molecules, then continue with the magnetism in the nuclei (cores) of the atoms themselves. In this way, researchers can plausibly expect to get down to one hundred-thousandth, possibly to one millionth...