Word: antismog
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Dates: during 1960-1969
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...lady I will call Joan Adkins lives in Mission Hills. On her color television set is a bowl of water with a statuette of Jesus submerged in it. She turns out to be the extreme in the antismog movement. "The smog here is very bad," she tells me. "I've been fighting it for twelve years. I have to put cream in my nasal passages, but sometimes my nose swells up anyway, and I chew gum. They say that helps. And I have to keep washing out my eyes. You know, they say that smog can affect your mental outlook...
...Nevada site for the Mohave project was selected because 1) there are no antismog regulations out on the desert, 2) the Colorado River is an ideal source of the water required by the plant, and 3) the desert land is central to the areas it will serve. selection of coal, rather than gas-oil or nuclear energy to fuel the Mohave power plant, was determined by the simple economics of electric-power production. Coal-generated power costs about 60% as much as that produced by a new nuclear plant, and at least 10% less than gas-oil generation. Moreover...
...legislators passed a law requiring all new cars to be equipped with a state-approved exhaust control system by the beginning of the 1966 model year. Four independent manufacturers rushed in to capture the potentially huge market, spent some $20 million to develop their own antismog devices, got state approval for all of them. Last week they suffered a severe setback, while California drivers got good news...
General Motors, Ford, Chrysler and American Motors announced that they will modify the engines of 96% of all cars they deliver to California for the 1966 model year, hoping to eliminate as much as 90% of smog-producing exhaust hydrocarbons. The antismog systems developed by the independents oxidize exhaust gases in a muffler "afterburner" and would have cost motorists between $80 and $120 installed. Detroit's system oxidizes the exhaust hydrocarbons before they leave the engine, will add only between $10 and $35 to the customer's auto cost and practically eliminate the independents' devices from...
Growing pressure in several states for similar antismog legislation may eventually move Detroit to put the devices in all of its new cars, or at least offer them as regular optional equipment. But the independents, who gambled that Detroit would not bother developing its own system, may yet recoup their development costs. By 1967, when state law will require installation of exhaust control devices on older cars, there will be 10 million used cars on California's highways...