Word: answerability
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...month after more than five years in power, Abe is an unabashed conservative, eager to strengthen the U.S. alliance and promote a more assertive role for Japan abroad?despite the risk of further antagonizing neighbors like China and South Korea. At home he promotes patriotism as an answer to Japan's social ills, and opposed efforts led by Koizumi to allow a woman to ascend to the imperial throne. But to his allies, the aggressive attitude that critics like Morita find alarming is just part of Abe's effort to help Japan become a "normal nation," free to act confidently...
...answer is yes. She is worth it if she connects to what the brand is about," says Demsey, citing Lauder's relationship with Gwyneth Paltrow (who signed with the brand in 2005 for several million) as an example of a good fit. "But there is something that happens. It commoditizes things when everything looks the same. They lose their uniqueness. That's why the selection of the celebrity and how they're presented make such a difference...
...there limits to neuromarketing's reach? FMRI studies are expensive. Brammer says a medium-sized study could cost between $94,000 and $188,000. Less-expensive options can also answer some marketing questions, however. For Unilever, Vienna's Walla recently used a startle-reflex method that measures muscle control of eye blinks to determine that eating ice cream makes people happier than eating yogurt or chocolate. Another drawback of scanners: lying in one is hardly a natural environment to watch TV or spot brands. But anticipated smaller versions that let subjects sit up under contraptions that resemble salon hair dryers...
...such stories, certain more doctrinally traditional Christians go ballistic. Last March, Ben Witherington, an influential evangelical theologian at Asbury Seminary in Kentucky, thundered that "we need to renounce the false gospel of wealth and health--it is a disease of our American culture; it is not a solution or answer to life's problems." Respected blogger Michael Spencer--known as the Internet Monk--asked, "How many young people are going to be pointed to Osteen as a true shepherd of Jesus Christ? He's not. He's not one of us." Osteen is an irresistible target for experts from right...
...think the [tough schedule] is a positive for us,” said Odorczyk. “When we face Ivy league teams, and ask if this team or this player is better than what we’ve faced—the answer will...