Word: answer
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Dates: during 1940-1940
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...Never be afraid to tell a child you don't know the answer to a question...
Since radio went all out for quiz shows, many a program expert has strained mightily to vary the monotony of the question and answer formula. Strange product of this striving is the NBC show, Truth or Consequences, through which Procter & Gamble plugs Ivory Soap. Based on the oldtime parlor game, Truth or Consequences differs from rival questionnaires in that it penalizes participants who are baffled by its queries. Boisterous, rowdy, full of custard-pie humor, the program last week was hard on the heels of top-rating quiz show Information Please...
Devised by a radio announcer named Ralph Edwards, who serves as master of ceremonies for the show, Truth or Consequences induces contestants to volunteer by offering $15 for each correct answer to questions. But penalties for errors are fierce. Volunteers who fail are put in real doghouses, mounted on mechanical horses, compelled to imitate babies and dogs, given consolation prizes...
...instrument to fix prices. . . . The Department of Justice already has issued warnings against combinations under any guise whatever taking advantage of the war crisis to raise prices to consumers. . . . Safeway is forced to resign." With that he left the hall, ignoring shouts that he stay to answer questions...
...Samuel Richardson's Pamela popularized seduction as theme, letter sequences as form, stuffy moralizing to answer moralists' cries of frivolity and vice...