Word: andersons
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Dates: during 1980-1980
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...each is gambling roughly that amount in his drive to lure the American voter. For each, the $16 million is more than half of his allotted $29.4 million in total campaign funds-the highest percentage presidential candidates have ever devoted to television. In contrast, Independent John Anderson, who is not sure of getting federal funding, will be fortunate to raise for his entire campaign what the other two will spend on TV alone...
...Carter commercials have been completed. Reagan has been airing seven spots, while four more are in production. One on economics is scheduled to appear ten times this week in two different lengths. Reagan's experts estimate that the average TV viewer will see it at least twice. Anderson's handicap has been money. Three Anderson ads were aired this summer and more are planned-if the money is there...
...later, at his first press conference in six weeks, duly covered as a presidential, not a political news event by the big three networks, Carter ate up six of the allotted 30 minutes by making an opening statement about his accomplishments-a tactic that so angered the Reagan and Anderson camps that they asked for equal time. They may not have needed it, so thoroughly did reporters question Carter about his "mean" campaign assaults. "Obviously in the heat of a campaign there is some give-and-take on both sides," he said. He twice emphasized that he did not think...
Reagan returned from Texas at mid-week to prepare for Sunday's encounter with John Anderson. He studied an image-molding memo from Pollster Richard Wirthlin with advice that gave an insight into his whole campaign. Some examples: "The Governor is perceived to be a leader. But it will be important that he comes across as less distant, more sympathetic, more caring, and more understanding . . . Show the Governor is capable of enjoying a laugh . . . Keep answers short, even on complex issues...
...Harry (in bronze) stares right across the Oval Office at Jimmy Carter every day, but the message is not getting through. Carter's hyperbole on his own greatness and Ronald Reagan's shortcomings and John Anderson's illegitimacy as a candidate now comes close to being fiction. The totality of the White House assault on every Reagan word and phrase and on Anderson's effort to gain a wider audience seems at times a serious perversion of the campaign system. The wrath that escapes Carter's lips about racism and hatred when he prays...