Word: analysts
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...host of technical obstacles. Handset technology, network bandwidth and even screen sizes differ among phone manufacturers, countries and carriers, so campaigns must be tailored to individual markets. "It is virtually impossible for a brand or its agency to make a cross-carrier media buy for mobile," says eMarketer senior analyst John du Pre Gauntt. "Brands, agencies and carriers will need to cooperate or risk losing out on one of the world's most prevalent interactive platforms...
...least 70% of pastors' wives work outside the home, many in professional jobs. Ann Toll had an established career by the time she married Robert, senior pastor of Christ United Methodist Church in Fort Collins, Colo., in 2005. A previously married mother of three, Ann, 48, is a financial analyst for a NASA contractor in Boulder who works 10-hr. days, not including the 40-min. commute. She writes for the church newsletter on her lunch break and runs a Sunday youth group, but she draws the line at joining the choir...
...extremely bad idea," says longtime political analyst and former Texas G.O.P. official Royal Masset. With the Iowa caucuses and the New Hampshire primary still viewed as key launching pads, Masset explains, the loading up of the early February calendar can only mean that huge pieces of real estate and population like California will get lots of campaign ads and literature but will see little of the candidates themselves. "Those states will see many political commercials and receive enough direct mail to deforest a small state," Masset wrote in a recent commentary. "But they won't be talking to candidates, which...
...that you can do well in the ratings with simple, unflashy news, and that's fine. But the business lesson is that trying to find new viewers--in the face of generational change, technological rivals and changing work and family schedules--to replace dying ones is pointless. TV-news analyst Andrew Tyndall, publisher of the Tyndall Report website, told me, "It's the wrong idea to think you can grow the overall audience on broadcast television...
Airbus' other planes, including the A320, are still selling well, and EADS's helicopter and other military divisions reported strong sales and earnings this year. Ulrich Horstmann, an aviation analyst at Bayerische Landesbank, reckons there's an 80% chance that Airbus will be able to bounce back. "But there is a danger it'll get sucked into a vicious circle of job cuts, sinking morale and political infighting," he says. As for Airbus as a model for industrial cooperation, James Foreman-Peck, a professor at Cardiff Business School who specializes in European industrial policy, says it remains valid...