Word: americanness
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Dates: during 1960-1960
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...evangelist of the auto industry, President George Romney of American Motors Corp., announced last week that he was "lighting the candle" for his second crusade. (His first: the compact car.) The new crusade, he declared at a New York press conference, is a "progress-sharing plan to aid the neglected consumer." As of Dec. 1 through March, customers who buy American Motors cars will get rebates of U.S. Savings Bonds if sales increase enough over the year-ago levels...
Each buyer of an American Motors car will get a $25 bond for every 10% increase. The effects will be cumulative. Thus if December sales increase 10%, and there is another gain in January so that the two months' total rise is 20%, the December buyer who has already received one $25 bond will get another, and the January buyer will get a $50 bond. The most any buyer can get is $125 in bonds for a 50% increase. Romney said he would probably renew the plan after the four-month trial...
...BILLION EXPANSION program was announced by American Telephone & Telegraph Co. for 1961, second largest outlay in company's history, only $100 million below 1960 record. Chief new projects: launching an experimental communications satellite in a north-south orbit over the Atlantic to transmit telephone calls and TV between North America and Europe, and expanding the Data-Phone facilities, by which computers can communicate with one another over regular telephone lines...
...LIGHT IN THE PIAZZA, by Elizabeth Spencer. Told with an economy that only serves to enlarge its virtues, this story of an American mother and her daughter in Italy faces two cultures with a rare knowing delicacy and skillfully uses the confrontation to create deep emotional tensions...
...view of the celebration, ranging from a Spanish-American procession in San Diego to a Harlem choral performance...