Word: american
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Dates: during 1980-1989
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...name-brand salad dressing, has long avoided the big-time endorsement deals that many of his Hollywood peers covet. Too commercial, he was thought to feel. But last week word circulated that the star of Cool Hand Luke and Blaze had agreed to do a TV spot for American Express for a reported $2 million to $5 million. Meryl Streep, another holdout in the celebrity-endorsement sweepstakes, is also believed to be considering a deal with Amex, but corporate officials have refused to comment...
...investigation was triggered by the announcement on Sept. 18 of an American Airlines fare increase. Within several days, eight other carriers, including United and TWA, followed suit. The airlines deny the possibility of collusion, insisting that fare decisions are made independently. But critics charge that the carriers use their sophisticated computerized reservation systems to signal pricing intentions to rivals...
...Color of Money. They flew to the Caribbean to join him in a frothy Cocktail. They traveled with him on a cross- country journey to fraternal reconciliation in Rain Man. And with each adventure, audiences adjusted their estimation of the young man -- from Most Likely to Succeed to All-American Dreamboat to Serious Actor worth taking seriously...
...could best serve his country as a squad leader in the war against the war. This morality play could be a turnoff if it weren't for Cruise's presence. Says Tom Pollock, head of Universal Pictures, the film's patron: "Tom Cruise is all America's all-American boy. The film's journey is more powerful when it is made by the maverick from Top Gun. It's not only Ron who goes through this wrenching story, it is Tom Cruise -- our perception of Tom Cruise...
...scope out his competition: Matt Dillon, Rob Lowe, Ralph Macchio, James Spader, Patrick Swayze, Emilio Estevez, C. Thomas Howell. Usually boy toys come and go without attracting much more than vagrant pubescent lust. There is little job security in being this week's pinup on the bedroom wall of American girlhood...