Word: all-pro
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...Watts-Compton area. He plans to open his own chain of Soulville, U.S.A., take-out food stores, which are to be designed along the lines of the shack he lived in as a child in Texas. Brady Keys, a former Pittsburgh Steelers defensive back, is president of "All-Pro Chicken," which he set up in 1967 with the help of the First National City Bank. Keys has sold 150 franchises-many to other black athletes -in eleven cities...
...Last week, for example, Zebra Associates opened shop in Manhattan with an integrated staff. The agency is a partnership between Raymond League, a former account executive at J. Walter Thompson, and Joan Murray, a correspondent for Manhattan's WCBS-TV. Their biggest account is the national campaign for All-Pro Chicken, the franchising chain headed by Brady Keys, retired professional football star. Zebra's admen are not the least self-conscious about using heavy Negro dialect in their ads. Sample from an All-Pro radio commercial: "Good-lookin', don't shout. Go 'head on. Tell...
...Simpson happened along a decade or two earlier, he would have been lucky if he had bus fare to the stadium. Mel Hein recalls the days when, as an all-pro center for the New York Giants, he was knocking down all of $150 for a game. "1938 was my big year. I got $150 for endorsing Mayflower Doughnuts. When I won the Most Valuable Player award, some pipe company sent me a set of pipes. Free...
...Francisco 49ers refuse to even talk to the "muscle hustlers." "That is handling players as if they were chattels," complains Marty Blackman, a 30-year-old lawyer whose Pro Sports Inc. handles 100 athletes. Actor Jim Brown, who feels he was exploited when he was an all-pro fullback for the Cleveland Browns, agrees. Two years ago, he organized the United Athletic Association to represent black athletes. Among his first clients was Leroy Kelly, who succeeded Brown at Cleveland as the league's leading ground gainer. At the time, Kelly was making $21,000 a year; last year Brown...
...effigy. Others picketed Danny's office and formed a citizens' council to reinstate the coach. The players took a poll of the team and reported that 38 out of 40 loved Allen. Eight of them said that if he left, they would too. The team, said All-Pro Defensive Tackle Merlin Olsen, was not "the exclusive toy of a rich man." Danny was hurt, but lest the revolt further the movement for pro players to have more say in management, he tried to stand up to the big guys. He would not be pressured, he said...