Word: algorithm
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...model that starts with mountains of user-behavior data, culled from search engines, YouTube and Demand's websites. To make money, the company also needed to factor in advertising data and figure out which keywords are the most lucrative to create content around. All this gets fed into an algorithm that spits out only the most-in-demand story ideas, no human guesswork required. Sometimes the results make sense ("Nightlife in Paris," for example), but the computer often generates cryptic or oddly specific titles as well, like "How to Start a Lace-Wig Business in Maryland" or "How to Make...
...though, Demand still needs humans - namely, writers, editors and video producers - to crank out content. That's where its horde of more than 7,000 freelancers comes in. One person earns a few cents for taking the algorithm's output and turning it into a headline. Another person writes the article, typically earning $3 to $15, depending on the specified length, and passes it on to a copy editor, who banks $3.50 for fact-checking and fiddling with grammar. All told, it may take less than a day, at a cost of less than $10, for a short article...
...dust's ingredient label is not the whole story, since all of those flecks and bits behave differently and present different levels of health risk. To investigate those factors more closely, Layton and Beamer developed a computer algorithm that looked at the size, source and toxicity of dust particles as well as how easily they enter the house, if they ever exit and, if so, by what route. That information, by extension, can provide at least a rough sense of the dust load in your own home. (See TIME's special report "How to Live 100 Years...
Danz: The algorithm is over 10 years old. It's got 10 years of experience with the Harvard student body under its belt. We have made some modifications to it throughout the years; this year we actually did decide to write something new from scratch. We're still deciding whether to use it. The old algorithm in the past has not ensured bidirectional matching. We don't want it to be unfortunate like that, so we're exploring the possibility of building pairs...
FlyBy: What can you tell us about the algorithm and its ability to find love...