Word: ajax
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Dates: during 1970-1979
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This week the toes that bind the Continent belong to the aggressive voetbailers of Amsterdam's Ajax club and to the graceful giocatori di calcio of Turin's Juventus team. When they meet on traditionally neutral territory in Belgrade's Crvena Zvezda (red star) stadium, it will be a classic confrontation of styles. Ajax, shooting for a third successive cup victory, epitomizes a relentless, free-flowing new style of "total football." Attackers defend and defenders attack interchangeably. Juventus, winner of 15 national titles and known as the "grand old lady" of Italian soccer, represents the conservative, traditional...
Whatever the outcome of this week's game, the innovative, extraverted style of Ajax-last week a 1-to-8 favorite with London bookies-is credited with helping soccer reach new levels in popularity. The sport's international governing body, the Federation Internationale de Football Association, represents 141 countries-nine more than belong to the United Nations. Tens of thousands of teams, ranging from professional clubs in sleek, 100,000-plus-capacity stadiums to little leaguers who dribble across vacant lots, are spread throughout both East and West Europe...
...date, television has not brought riches to soccer teams (most of which are run at a loss by enthusiastic benefactors). The reason is that European television is generally government-controlled and monopolistic; it lacks both the commercial sponsorship and the competition that boost bids for major U.S. sports. Ajax's share from the cup final will be only 225,000 guilders ($83,000), which will not even cover the playoff bonuses it has guaranteed team members...
Howls of pain and madness echo through these pages: Heracles tearing at the poisoned shirt on his back as a dead monster's venom scalds his veins; Ajax on the plains of Troy-big, dumb Ajax, crazed by the goddess Athene-slashing bulls' throats and breaking the backs of sheep dogs under the delusion that he is slaying his enemies...
...which holds an estimated 55% of the market, is expected to start this month by eliminating enzymes from Tide, the nation's bestselling detergent. (The company has no plans for changing ingredients in Biz, its enzyme pre-soak.) Colgate will gradually sift out enzymes from its detergents-Ajax, Punch, Burst, Cold Power-and possibly from Axion, the leading pre-soak. Lever will replace the enzymes in its Drive detergent with sodium perborate, a bleach...