Word: aircrafting
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Something like 100,000 tons of packaging materials bearing the green symbol of recyclability have piled up in warehouses, farm fields and abandoned aircraft hangers from Hamburg to Augsburg. Much more has been shipped abroad, some of it as far away as Indonesia, helping Germany become the globe's biggest exporter of trash. "This system has made us world-class litterbugs," says Norbert Barth, a spokesman for the environmentalist Greens party. "It is a waste-export system, not a waste-recycling system...
...around that problem, Popov devised a parachute that could be completely deployed by a tiny rocket in a matter of seconds. Since then, the company he founded to make the product, Ballistic Recovery Systems of South St. Paul, Minnesota, has sold 10,000 parachute systems for ultralight and homemade aircraft and, he says, has saved 73 lives...
...fatal in the air. You're alive all the way down." Popov believes his system could prevent more than half of the 1,000 general-aviation fatalities that occur each year in the U.S. "It's that one added bit of insurance," says Mary Jones of the Experimental Aircraft Association in Oshkosh, Wisconsin...
...that's only the beginning, Popov promises. Now on the BRS drawing boards are parachute systems for heavier general-aviation planes and military aircraft. As the planes get bigger, the idea becomes increasingly far-fetched, but it's hard to discount a man who falls 500 ft. and lives to profit from the experience...
Calls to consumers, as constant as they seem, are a relatively small part of the industry. Pitches to other businesses generate more than 80% of the revenues of telemarketing and account for some 90% of its jobs. Companies routinely sell one another computers, aircraft and other products by phone because it is far cheaper than maintaining large sales forces. Telemarketers can reach business clients for about $10 a completed call, in contrast to the $800 it might cost a firm to have a salesman knock on the door. Says Brenda ) Bazan, an IBM marketing executive in Northern California: "We simply...