Word: aime
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Last year, Harvard made winning the Ivy League its primary goal, so its subsequent third-place finish at Easterns was a bit of a let down. This season, the Crimson made it clear that capturing an Eastern Championship would be the aim...
...There's a limit to what the school counselors can do." For fees of up to $2,500, private advisers take the time to find out a student's strengths and interests, put together a list of likely choices and assist with the application process. Most stress that their aim is to help the student find a match with an appropriate college, not package him for acceptance at an elite institution. Says Maurice Salter, a private consultant in Los Angeles: "We work long hours with students. We don't do anything magical...
...raisin makers went for it, as did Kentucky Fried Chicken, Aim Toothpaste, Captain Crunch, and an insurance company. Wise choice: The commercials resulting, the highlight of this retrospective sampling from Vinton's studio, are far more memorable than the products they hawk...
...task has the general aim of sharply cutting back on costs to make dramatic and durable improvements in long-term profitability and growth. Restructuring's theme is "back to basics." That means, among other things, an end to the corporate ethos of expansion for expansion's sake. It spells farewell to the notion, always more imagined than real, of the corporation as a kind of private-sector welfare state, with unlimited perks and unshakable job security. It also involves frequently deep retrenchment, as U.S. corporations cut back on marginal operations, strip away unnecessary layers of management and staff and refocus...
...corporate fitness trend is cresting at a time when some Government officials have taken pointed aim at businessmen for their inefficient ways. Last November, Deputy Treasury Secretary Richard Darman stirred controversy when he used the terms bloated and corpocracy to describe the U.S. business hierarchy. Darman's epithets rebutted executives who blamed federal tax and budget policies for problems with U.S. competitiveness. Both Darman and other officials, however, acknowledge that Big Business is changing its ways. Robert Ortner, chief economist for the Commerce Department, acclaims the present restructuring efforts of corporate America as "amazing...